Invest in Successful Online Marketing Strategies Your Company’s Success Depends On It

Written by Channel 12 Richmond on January 17, 2014. Posted in Search engines, Seo ng, Seo reseller plans

Search engine optimization

The value of internet marketing has skyrocketed in the last decade. More people are connected to the web than ever before with the development of smartphones and mobile devices. As long as people have a data plan or have access to a wireless network, they can go online whenever they want. This increased accessibility has had such a major impact on the retail sector in America, that web presence and online marketing will influence more than half of the money spent in the U.S. retail sector by 2016. This might be owed to the fact that almost 90% of teenage and adult internet users in America browsed or researched products online in 2012. Many of them bought these products online as well.

With such a large number of people using the internet to inquire about products and make purchases, companies have begun using various online marketing strategies to grab their attention. One method that has proven successful is search engine marketing. Search engines drive a large percentage of traffic to content sites, and more than 90% of users begin their online experience with a search engine. This explains why the search engine industry’s worth is estimated to be about $16 billion U.S. dollars.

Search engine marketing often involves using search engine optimization (SEO) to raise a website’s search engine ranking organically. On any given search, 75% of users never scroll beyond the first page of results. A website with a lower search engine ranking will typically appear on subsequent pages, and may never be seen by the majority of users. SEO aims at boosting these rankings with different methods that include link building, optimized web design, and social medial marketing tools, among others. SEO companies often offer these services in the form of private label SEO reseller programs.

A private label SEO reseller program allows a company to outsource search engine marketing to SEO experts, who work to increase their search engine rankings. Private label SEO also places marketing completely in the hands of the SEO company, and their logo or name will not be displayed anywhere. Essentially, all services can be offered to a client’s own customers on their own website without the client’s involvement, and customers would never know.

This type of marketing has been effective for many businesses, and helped generate the necessary traffic to their website. Additionally, inbound leads such as SEO have a close rate of just under 15%, whereas outbound leads such as cold calling, and direct mail or print advertising, have a 1.7% close rate. These leads often result in higher sales, which can sustain a company’s profits, and help them expand.

When considering the future of web activity, internet marketing appears to play a significant role in the success of many businesses. With ecommerce sales in the billions within the last year alone, it is not hard to understand why so many companies are investing in SEO and other marketing strategies to appeal to consumers around the world. It could be the only way to remain competitive in this internet age. Get more info here: www.hope.edu

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